About Simply Flowers, Inc.

Jenny Hardgrave moved to Atlanta from Dickson, Tennessee in 1996 to begin her career in horticulture. She quickly discovered her niche with a local landscape company as a seasonal color designer and production manager, but her entrepreneurial spirit was calling. So, with $10 in her pocket she set out to accomplish her dream of launching her own business, one that would concentrate solely on seasonal color.

Simply Flowers began in Fall 2001 with 12 clients in its first season, a booming start for this fledgling company. Spring of its first year brought more clients. Most noteworthy was the Sugarloaf Country Club seasonal color account, which firmly established the company's reputation for the finest flower gardens in the southeast.

Today, Simply Flowers has grown to over 300 commercial and residential accounts including some of the most recognizable properties in the Atlanta region including the Atlanta Airport, Centennial Olympic Park, the Carter Center, Sugarloaf Country Club, several city municipalities, celebrities, and more.

Simply Flowers has been recognized by the Metro Atlanta Landscape & Turf Association (MALTA) for its outstanding seasonal color projects, including its seasonal color donations to Centennial Olympic Park. Most recently, Simply Flowers received the first-ever Judge’s Choice Award in the Seasonal Color category. Visit the awards page on this website for a list of our award-winning projects.